Archival Significance
A promotional tourist guide commissioned by Standard Bank and distributed free to customers, reflecting how Rhodesian commercial institutions used tourism literature as a form of corporate goodwill and civic promotion.
Institutional Context
Published by Wilrey Publications, researched, updated and written by editor Norna Edwards.
Content Summary
A general tourist guide to Rhodesia distributed with the bank’s compliments.
Research Utility
Useful for researchers of Rhodesian tourism promotion and corporate publishing, and of how banks and other commercial institutions positioned themselves within civic and tourism culture.
Abantu Archives Note
Held in-house.